Samsung Galaxy phones have overtaken iPhones as the models with the highest level of satisfactions according to a consumer survey phone. But it’s a fractional difference and for the most part, people who’ve got a high-end phone are pretty happy with it.
The figures come from the American Customer Satisfaction Index, a company that regularly surveys the public on their attitudes to the products and brands they have bought. For the smartphone study, they questioned handset owners (the firm hasn’t revealed the size of the sample group) and converted the responses into a score out of 100 for each model. (The figures take into account varying levels of satisfaction in individual users, so the score isn’t simply a percentage of people who are “satisfied.”)
This time round, the Galaxy S III and Galaxy Note II topped the index with scores of 84; the Galaxy S 4 came too late for the study. Those scores were just ahead of the iPhone 4S and 5, both on 82, and the iPhone 4 on 81.
Other models and brands were more variable: the Motorola Razr Maxx HD scored 80, the Galaxy S II 78, and the basic Droid Razr model 77. BlackBerry handsets propped up the table with the Curve on 67 and the Bold on 64.
The problem is that without details of the actual responses, there’s no way of telling how much of this is potentially subject to sampling error. Regardless of which model scored the highest, when the top six handsets were all within four “points” of one another, all that’s really certain is that most people are happy with iPhones and premium Galaxy or Droid models.
For what it’s worth, which likely isn’t much, ACSI noted that in a similar survey in South Korea the iPhone 5 took top spot.
The firm also noted that across all models, smartphones score an average satisfaction rating of 76 out of 100, compared with 69 for feature phones. It added that, much as you’d expect, people generally like everything about a smartphone except the battery life.
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